Data After the Gold Rush

By Geoff Copps Managing Partner, Head of Data, IPG Mediabrands UK There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets. For those of us still grappling with how technology is transforming the communications industry, there is much to take from events that unfolded

Three Top Factors Making Older Millennials Happy

By Graeme Hutton Age is one of the overarching factors affecting how happy we are in life. People in their 70s or older tend to be the happiest of all generations; various studies confirm this. UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of

Mahesh Reddy Voncha joins IPG Mediabrands Malaysia as head of performance for Reprise

IPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results. Chief Executive Officer, Bala Pomaleh

IPG Mediabrands Spain Enhances Analytics & Insights Capabilities

The incorporation of Mapi Merchante as director of Analytics & Insights is the firm commitment of IPG Mediabrands to offer each client 100% integrated solutions to accelerate their business. Mapi Merchante joins IPG Mediabrands as director of Analytics & Insights to serve all the group’s clients. Raúl Devia, Head of Research, will report to Mapi,

Tragic Loss Leads to New Chapter in Indian Advertising

If you are from Mumbai or someone who keeps track of India’s maximum city, you are unlikely to forget the tragic stampede on a footbridge at one of Mumbai’s railway stations. For some like Nandini Dias, a Managing Committee member of IAA-India chapter and CEO, Lodestar UM India, the loss was a personal one. One

Audrey Chong joins Magna Malaysia as chief investment officer

IPG Mediabrands Malaysia has hired Audrey Chong as chief investment officer of Magna Malaysia. Chong will be responsible for all traditional and digital media investment decisions from a trading, buying accountability and digital innovation lens. Chong (pictured) will report directly to chief executive officer of IPG Mediabrands, Bala Pomaleh. In her role, she will expand

UM U.S. CEO Kasha Cacy on How GDPR Will Shake Up Brands’ Data Strategies

Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can see about

Initiative Welcomes New U.S. Chief Strategy Officer

IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20 strategists, work across Initiative’s client roster and report directly to Initiative’s U.S. CEO Amy Armstrong. “It’s rare to find a strategic talent who offers both creative chops and technical

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