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Opportunities for brands lie in the data

August 26, 2019 | Share this article

For Karla Natareno, Magna’s regional director for Latin America, the decrease in investment towards traditional media is a trend that is sustained by multiple factors. “In Latin America the trend is even more marked as digital continues to grow rapidly,” he explains. In line with this, it indicates that Latin American advertising investment in TV

After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands announced today that it has appointed media industry vet Graham Moysey to CEO, IPG Mediabrands Canada, heading up the company’s operations in the region from its Toronto headquarters. He officially starts on February 12th and replaces Harvey Carroll. Mr. Moysey will report to Jim Hytner, COO of IPG Mediabrands. In his

Joined IPG Mediabrands last June as Head of Digital Strategy, Aurélien Ripoche has been appointed Deputy Managing Director of Initiative. Its mission is to support customers and teams, especially on innovation and digital issues. He will also participate in the development of the agency’s digital strategy with Thomas Jamet , CEO of IPG Mediabrands France,

Data After the Gold Rush

January 22, 2018 | Share this article

By Geoff Copps Managing Partner, Head of Data, IPG Mediabrands UK There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets. For those of us still grappling with how technology is transforming the communications industry, there is much to take from events that unfolded

IPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results. Chief Executive Officer, Bala Pomaleh

The incorporation of Mapi Merchante as director of Analytics & Insights is the firm commitment of IPG Mediabrands to offer each client 100% integrated solutions to accelerate their business. Mapi Merchante joins IPG Mediabrands as director of Analytics & Insights to serve all the group’s clients. Raúl Devia, Head of Research, will report to Mapi,