Free Reach, Fact-Checking And Platform Responsibility

June 5, 2020 | Share this article

By Joshua Lowcock Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media companies can and should respond to false information published by accounts with significant audience reach. Twitter CEO Jack Dorsey, to his credit, took responsibility for the decision. It’s important to call out

By Joshua Lowcock The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around how to protect the public by combating the spread of misinformation. As with the virus itself, it’s critical that the industry practices good hygiene and acts responsibly to protect society. As with every

The 3 Rs Of Digital

January 17, 2020 | Share this article

By Joshua Lowcock As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the future of our industry. 1.

UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and technology officer. Grivas has helped lead UM as chief digital officer for the past six years and steps into her new role effective immediately. Says Fiona Johnston (right), CEO, UM Australia: “I am delighted

Three Top Factors Making Older Millennials Happy

January 19, 2018 | Share this article

By Graeme Hutton Age is one of the overarching factors affecting how happy we are in life.  People in their 70s or older tend to be the happiest of all generations; various studies confirm this.  UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of

Tragic Loss Leads to New Chapter in Indian Advertising

January 16, 2018 | Share this article

If you are from Mumbai or someone who keeps track of India’s maximum city, you are unlikely to forget the tragic stampede on a footbridge at one of Mumbai’s railway stations. For some like Nandini Dias, a Managing Committee member of IAA-India chapter and CEO, Lodestar UM India, the loss was a personal one. One

Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can see about