Mediabrands CEO Addresses ‘Shocking Brutality’ and Racism

We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share

Ezra Geld Named Head of Mediabrands Brazil

Ezra Geld has joined Mediabrands as CEO for Brazil. Ezra has more than 23 years of experience in Marketing, Advertising and Digital Transformation. He started his career in PHD London as Media Manager and then joined J. Walter Thompson Brazil where he continued to develop professionally in important leadership roles as a commercial consultant, media

Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

Rethinking Brand Activism

Over the past few weeks, many brands have spoken up in support of the ongoing civil movement against systemic racism and police brutality. From overarching statements of solidarity to solemn pledges of actions, the responses from brands have been varied as marketers rushed to stay on the right side of history, and the reaction to

Free Reach, Fact-Checking And Platform Responsibility

By Joshua Lowcock Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media companies can and should respond to false information published by accounts with significant audience reach. Twitter CEO Jack Dorsey, to his credit, took responsibility for the decision. It’s important to call out

We will never be the same again, but hopefully we might look similar

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Unpacking the pandemic’s impact on brand safety

We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. In response to the ongoing pandemic, we will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising

Coronavirus Underscores The Need For An Ad Industry Crisis Response Team

By Joshua Lowcock The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around how to protect the public by combating the spread of misinformation. As with the virus itself, it’s critical that the industry practices good hygiene and acts responsibly to protect society. As with every

Keyword brand-safety tools continue to rankle publishers

Bloated keyword block lists are still a big problem for publishers and advertisers, causing headaches like article pages that can’t be monetized, wasted ad impressions, slow page loading and campaigns that struggle to deliver on advertisers’ goals. Incorrect blocking of safe premium-news content is costing publishers an estimated $3.2 billion a year in the U.S.,