IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately.
Cortizo-Burgess will lead a team of 20 strategists, work across Initiative’s client roster and report directly to Initiative’s U.S. CEO Amy Armstrong.
“It’s rare to find a strategic talent who offers both creative chops and technical grounding, but Pele is one of the very few in this industry who does,” Armstrong said. “He’s an accomplished executive with a deep understanding of what it takes to win, lead and generate value for clients. Pele is the perfect leader to help us leverage the momentum we achieved at the end of last year.”
