The incorporation of Mapi Merchante as director of Analytics & Insights is the firm commitment of IPG Mediabrands to offer each client 100% integrated solutions to accelerate their business.
Mapi Merchante joins IPG Mediabrands as director of Analytics & Insights to serve all the group’s clients. Raúl Devia, Head of Research, will report to Mapi, who in turn will report directly to David Colomer, CEO of IPG Mediabrands Iberia.
With the aim of promoting a better and complete service with integrated solutions, Mapi Merchante will work closely with Arturo Valero, Chief Data & Technology Officer. This area, coordinated by Arturo, integrates both the programmatic purchasing team and the traffic and technology team, providing cross-cutting service to the specialized units belonging to the group.