Petra Gnauert Becomes Head of DACH at Mediabrands

Petra Gnauert has been named the DACH CEO at IPG Mediabrands and will work to expand the media agency’s business in Germany, Austria and Switzerland and at the same time undergo a change, as stated in the official announcement of the Interpublic subsidiary. For Daryl Lee , Global CEO of IPG Mediabrands, Gnauert’s hiring is

The 3 Rs Of Digital

By Joshua Lowcock As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the future of our industry. 1.

Why diversity means change, belonging… and profit

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

Julius Minnaar Will Lead Mediabrands Benelux

CEO Julius Minnaar has decided to leave Dentsu Aegis Network Nederland. Mark van Dijk, currently CCO, will succeed him on 1 January 2020. Minnaar will lead Mediabrands Benelux on 1 April 2020. He succeeds Diederik Breijer, who left earlier this year. Minnaar has worked as a CEO at Dentsu Aegis Network for almost nine years.

Mark Coad scores top job with Mediabrands Australia

Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas

Chris Chen moves from DDB to become CEO of Mediabrands China

Chris Chen has been appointed as CEO of IPG Mediabrands China. Chen replaces IPG Mediabrands China CEO Tom Wan who will leave at the end of this year after nearly four years with the agency. Chen moves from DDB Greater China where he was chief operating officer and chief financial officer. This marks Chen’s second

REPRISE NAMES Dimitri Maex to Reprise GLOBAL CEO

Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios. Maex reports to Mediabrands Global

‘We can’t be cowed into shame on data’

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the

OPINION: IT’S TIME FOR MEDIA AGENCY LEADERS TO SUIT UP

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while

This agency is making billboards environmentally friendly

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As