Brand Safety

Rethinking Brand Activism

June 15, 2020 | Share this article

Over the past few weeks, many brands have spoken up in support of the ongoing civil movement against systemic racism and police brutality. From overarching statements of solidarity to solemn pledges of actions, the responses from brands have been varied as marketers rushed to stay on the right side of history, and the reaction to

We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. In response to the ongoing pandemic, we will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising

Bloated keyword block lists are still a big problem for publishers and advertisers, causing headaches like article pages that can’t be monetized, wasted ad impressions, slow page loading and campaigns that struggle to deliver on advertisers’ goals. Incorrect blocking of safe premium-news content is costing publishers an estimated $3.2 billion a year in the U.S.,