Former Australian leader of comScore and second-in-charge for Asia-Pacific, Lachlan Brahe, is joining IPG Mediabrands as GM of the group’s digital experience business, Reprise.
Brahe is one of two national GMs appointed for Reprise with Jules Kilmartin, currently head of Reprise Melbourne, Perth and Adelaide, promoted to GM.
Brahe will oversee growth and product and Kilmartin will be tasked with client leadership including strategy, account management and implementation. Both will report to Grace Liu, who was recently appointed CEO of Reprise Australia.
