By Geoff Copps Managing Partner, Head of Data, IPG Mediabrands UK There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets. For those of us still grappling with how technology is transforming the communications industry, there is much to take from events that unfolded

IPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results. Chief Executive Officer, Bala Pomaleh

The incorporation of Mapi Merchante as director of Analytics & Insights is the firm commitment of IPG Mediabrands to offer each client 100% integrated solutions to accelerate their business. Mapi Merchante joins IPG Mediabrands as director of Analytics & Insights to serve all the group’s clients. Raúl Devia, Head of Research, will report to Mapi,