Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated
NEW YORK–(BUSINESS WIRE)–IPG Mediabrands announced today that it has appointed media industry vet Graham Moysey to CEO, IPG Mediabrands Canada, heading up the company’s operations in the region from its Toronto headquarters. He officially starts on February 12th and replaces Harvey Carroll. Mr. Moysey will report to Jim Hytner, COO of IPG Mediabrands. In his
Joined IPG Mediabrands last June as Head of Digital Strategy, Aurélien Ripoche has been appointed Deputy Managing Director of Initiative. Its mission is to support customers and teams, especially on innovation and digital issues. He will also participate in the development of the agency’s digital strategy with Thomas Jamet , CEO of IPG Mediabrands France,
Former Australian leader of comScore and second-in-charge for Asia-Pacific, Lachlan Brahe, is joining IPG Mediabrands as GM of the group’s digital experience business, Reprise. Brahe is one of two national GMs appointed for Reprise with Jules Kilmartin, currently head of Reprise Melbourne, Perth and Adelaide, promoted to GM. Brahe will oversee growth and product and
The study, commissioned by Rapport in association with the IPA, examined 147 case studies from the IPA’s Effectiveness Awards Databank, focusing on “power users” of outdoor media, who have invested at least 15% of their budgets on the medium. Field claimed that those campaigns receive a boost of over one-third in market share and a
UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and technology officer. Grivas has helped lead UM as chief digital officer for the past six years and steps into her new role effective immediately. Says Fiona Johnston (right), CEO, UM Australia: “I am delighted
Interactive Avenues, a full service digital agency – part of IPG Mediabrands India, the global media holding company of the Interpublic Group, won the Digital Agency of the Year 2017 at the 8th India Digital Awards organized by the Internet and Mobile Association of India (IAMAI), last night. This is the 5th consecutive year that
Traveloka has teamed up with Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency to create a heart-warming video titled “Wander with Wonder”, for Chinese New Year. The film follows a young mother making an honest living as a taxi driver, while raising her young son despite all the challenges life brings forward. All the while she
IPG Mediabrands has announced the appointment of Dr Grace Liu as the incoming CEO of Reprise, Mediabrands’ digital experience agency. Liu most recently served as CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term, the press release said. Liu has led Isobar China’s development